Privacy Policy

Privacy Policy of IKEA in Iceland

IKEA respects your privacy, and we thank you for trusting us with your information. In this Privacy Policy, we explain who we are, why we process your data, how we process it, who we share it with, how long we keep it, and how you can contact us and exercise your rights.

Your personal data is processed by IKEA Iceland – IKEA

What is personal information?

Personal information is any personally identifiable information, i.e. information that can be directly or indirectly traced to a specific individual, living or dead.

This means that the Personal Data Protection Act covers information about people, but not, for example, information about companies and animals. The only exception to this is that the Act covers information about financial matters and the creditworthiness of legal entities.

The information must be specific enough to identify the individual. This may include names, social security numbers, addresses or other characteristics of a specific individual.

This must be assessed in each case considering the information being processed. For example, a survey where no information about the participants is collected, except perhaps information about age range (20-30 years) and gender, is not considered to be the collection of personal data. However, if the group participating in the survey is composed in such a way that very few individuals are of a certain age or of a certain gender, it may be personal data.

Why do we need information about you?

IKEA uses personal information about you for the following purposes:

1. Service

IKEA sells home furnishing and home furnishing-related services, such as home delivery and assembly, in its store and online. IKEA also sells catering and food. We use your information (name, telephone number, social security number, and/or address) to fulfill a sale, purchase, loan, rental, and service agreement or to fulfill a contract at your request.

2. Camera surveillance

IKEA uses camera surveillance in its stores.

The recordings are stored in encrypted files for 30 days and deleted after that, unless longer storage is required for legal reasons.

3. Supervision of competitions

IKEA sometimes has competition events. Personal data is processed to track customer participation and therefore to enforce the agreement between you and IKEA (rules are in the associated competition agreement).

Information is only stored for this purpose and for as long as it is necessary for the competition.

4. Supervision of the Småland area

If you use the in-store childcare service, we will receive basic information about the child and the child's guardian. This information is necessary to provide the service.

Information is deleted the next business day.

5. Current accounts

Each trading account at IKEA is managed by an owner who has the authority to add a reviewer, delete such registration or make other changes to the account. Please note that information about all actions performed under the relevant trading account, including all business transactions, is visible to the trading account owner.

6. Mailing list

If you choose to subscribe to our mailing list, you will provide your email address when you register. You can always unsubscribe from our mailing list by sending us a message or by clicking the unsubscribe link in our emails.

7. IKEA account for website

If you create a user account on our website, you provide your email address, social security number and telephone number, and where applicable, your address, order information and wish list.

8. Apps, design and planning applications

You can download the IKEA apps and use design and planning applications on the IKEA website without specifically identifying yourself.

If you create an account to save data in these applications, you provide your name and email address, and if you create an account in the apps, you provide an email address and create a password.

Apps and design programs may be hosted by partners within the IKEA Group.

Is personal information shared with others?

Your personal information may be shared:
• Within the IKEA group.
• With a third-party providing services on behalf of IKEA.

In some cases, IKEA uses third parties to perform services on our behalf. This applies, for example, to the processing of debit and credit card transactions and the transportation of goods. IKEA has also entered into an agreement with a third party for cloud services. Cloud services are online services that enable individuals and companies to use software and devices from third parties. For example, such services involve the storage of information on servers, email services and web solutions. Such service providers have appropriate policies and procedures in place to ensure that the information they handle is always stored securely. Generally, IKEA uses cloud services where information is hosted within the EEA. If information is hosted elsewhere, this is done based on authorizations in data protection legislation.

Personal data may also be processed by other companies within the IKEA group that assist IKEA in Iceland in fulfilling your order or providing other services.

These companies only receive the personal information necessary to provide the service in question and process it only on instruction from IKEA. The companies are also obliged to treat the information as confidential and/or return it to us when its use is complete.

What is my right?

You can request the following from us:
  • Access to all personal information we have about you.
  • Corrections of incorrect or incomplete personal information about you.
  • Deletion or restriction of the use of personal information.
  • If the use of personal data is subject to your consent and it was collected automatically, you have the right to have personal data sent to you in a structured, user-friendly and machine-readable format.
Your request will be processed immediately to ensure your rights are enforced. You may be required to provide identification to ensure that personal information is only shared with the owner.

However, please note that in some cases it may take time to process your request (for example, for legal reasons).

You will receive information about all decisions and actions within a month of submitting your request.
Right to access information
 

You have the right to obtain confirmation from IKEA whether your personal data is being used, and if so, to access it in accordance with the law.

 

You have the right to demand from IKEA, without notice, the correction of incorrect or incomplete information about you.

 

You have the right to require IKEA to delete information without notice if any of the following applies:

  1. Personal data is no longer necessary for the purposes for which it was collected and processed.
  2. You withdraw consent to the processing of information (when processing is only permitted with consent) and there is no legal basis for the data processing.
  3. You object to data processing and there are no legal grounds for processing the information.
 

You have the right to require IKEA to restrict data processing if one of the following applies:

  1. You dispute the accuracy of the personal information at the time IKEA can confirm its accuracy.
  2. The data processing is unlawful, and you are opposed to the deletion of your information and instead demand that the use of the data be restricted.
  3. IKEA no longer needs the personal data to process it, but you require the information for legal reasons.
  4. You object to data processing, unless the reasons provided by IKEA override your own.
 

If the processing of personal data is subject to consent and it was collected automatically, you have the right to have it sent to you in a structured, user-friendly and machine-readable format.

 

You have the right to object the processing of your personal data at any time if it is used in connection with: 1) IKEA’s legitimate interest 2) direct marketing 3) personal analysis.

Can I withdraw my consent?

If consent is legally required to process personal data, you have the right to withdraw your consent at any time. When you withdraw your consent, it does not affect the lawfulness of processing based on consent before it was withdrawn. In addition, it does not affect the lawfulness of processing the same data based on another basis – for example, on a legal obligation or for the performance of a contract.

If you wish to withdraw your consent, you can contact us by sending an email to personuvernd@IKEA.is

How does IKEA use cookies and similar technologies?

We use cookies to provide you with a better service. Cookies are small text files that are stored on your computer or on a server. All IKEA websites require a username and password to log in and at the same time request consent to use cookies so that you can use all the services the website offers.

IKEA uses this technology mostly to:
  • Store the user's IP address. Information from the cookie identifies the user and if they have applied for services, participated in competitions or events, it gives the system access to information that we store. This way, we can adapt user settings to you and make it easier for you to use our services.
  • Research and differentiate between regular and new users so that we can calculate the number of users and update that number.
  • Let us know when a user views a certain part of the website to prevent the area from appearing to them repeatedly.
In some cases, we collect information on our website through temporary cookies. These cookies disappear when you close your browser. They are not stored on your hard drive, but only in temporary memory that is deleted when you close your browser. For example, we use temporary cookies to learn how our website is used so that we can improve its design and usability. Temporary cookies are not linked to personally identifiable information. You can always limit cookies using the options in your browser.

View IKEA's cookie policy.

Data security

IKEA takes appropriate security measures to prevent your personal information from being lost, altered, disclosed or accessed without permission. Access to the information is also limited to those parties who need it.

Children's use of the IKEA website

We encourage parents to monitor their children's online use. It is not IKEA's intention to collect information from minors. If you are under 18 years of age, you should not provide personal information on the IKEA website.

Do you need more information about IKEA's handling of your personal information? Contact us by sending an email to personuvernd@IKEA.is. IKEA's Data Protection Officer is Hrafnkell Óskarsson.
If you feel that you are not receiving a satisfactory resolution to your issues from IKEA, you are always entitled to file a complaint with the Icelandic Data Protection Authority, www.personuvernd.is

Validity period of the privacy policy

This Privacy Policy was approved on 1.5.2025.

Our Privacy Policy may change from time to time and will be updated accordingly. Please check this page to stay informed of any changes. If there are material changes to how we use personal information and such changes are inconsistent with the purposes described in this Privacy Policy, we will provide you with reasonable notice.
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