“The pattern motifs in the LEN series are quite simple, but a wonderful fairytale world is created when everything comes together. The stripes, irregular dots and cute animals in soft colours, with a few brighter elements, create a sense of calm while also bringing tales and stories to life. The bunnies, bears and other animals are reminiscent of a kind and safe place where you love to be. I hope the products will be passed down and spread joy from generation to generation.”