We want to reduce the amount of new material in our soft toys. Using recycled polyester as a filling, and thereby giving new life to used plastic, is one way. Our new AFTONSPARV soft toys take us another step forward on this exciting journey. We’ve only used recycled polyester in the fabric, filling and all the threads – without compromising on safety or quality of course.

“When designing for children, I let my inner child take the lead. So I got in an imaginary space rocket with my design team and we flew away on an adventure. Before the trip we met enthusiastic children who told us everything about what we would encounter among the stars ¬– and assured us that aliens are nice creatures. I hope that the discoveries we brought back to Earth will go hand in hand with the unlimited imaginations of children and their vast knowledge of space.”

Children are the most important people in the world and we’re curious to hear what they have to say since we create products for them! Therefore, we invite children to creative and playful sessions where they get to participate in our product development. Here they can express themselves freely and draw, show or tell us what is important to them. Their opinions matter and make our products better. After all, they’re the experts!

We know our soft toys should handle many years of love. That’s why we’ve chosen comfy materials, embroidered eyes, performed rigorous washing tests – and ensured that we test them for harmful chemicals. Simple to keep clean and fresh since they can be machined washed.

You can rest assured knowing that all our children’s products live up to the highest health and safety standards. We put our toys to the test – up against the toughest in the world (much tougher than any two-year-old). All so you can worry less and they can play more.