Furnish with cleaner air

Pollution in a busy city can often be visible to the naked eye. But, did you know that the air in our homes also contains pollution from dust, pollen, cooking and gas chemicals that are bad for our health? Airing out and cleaning help to a certain degree, but with an air purifier, the particles and gas chemicals such as formaldehyde are effectively filtered – while you do other things.

David Wahl works as a Product Designer at IKEA. In connection with a move some years ago, he became more aware of how much the indoor air means to our health. “All homes contain particles and gas chemicals in different shapes, and today when we spend more time indoor, they can lead to, among other things, allergic reactions and bad sleep.”

An air purifier that blends in

When David had trouble finding affordable and good-looking air purifiers, he started experimenting and building his own at home. “They turned out nice, but were honestly not the most efficient.” The experience was still valuable when he joined our team that developed FÖRNUFTIG air purifier. The work was much about optimising all small technical details to make it simple without sacrificing quality and energy-efficiency. “But when we develop at IKEA, we also do it from a home furnishing perspective, and we want FÖRNUFTIG to blend into the home. That’s why you can hang it on the wall, put it on the floor or use the handle to move your air purifier to another room.”

Cleaner air for more people

FÖRNUFTIG is quite far from the first attempts David did at home. In a team with various competencies, there are better preconditions to develop a reliable air purifier that can make a difference for more people. “Air pollution is a serious problem, and we want to provide solutions that help people breath cleaner indoor air.”