In a hand loom, horizontal strands (the weft), are woven over and under vertical strands (the warp), repeatedly until the rug is complete. Depending on the complexity of the design, producing a rug with this technique can take from a few days up to several weeks. Unlike other techniques, such as hand-tufting, a hand loom does not produce a pile, rather it creates an even and flat surface. This technique allows for intricate designs and patterns and the rugs tend to be lightweight yet durable. They are also reversible and easy to clean, making them a practical and popular choice.