Story
At IKEA we have experience of life at home, but weโre beginners in the gaming world. Thatโs why we decided to team up with recognised experts from Republic of Gamers (ROG), to better understand what everyday life is like for devoted PC gamers. It resulted in desks, chairs, storage and accessories that can help more players to more victories.
Ask any gamer and theyโll tell you gaming is more than a fun past-time. Itโs a way to wind down and connect with others โ for some, even a livelihood. When Sofia Wiktorsson, one of our product developers, started working with our new range for passionate players, she stepped into a completely new universe โ the gaming world.
We level up to help more gamers
โWe cooperated with ROG the whole time and met both professional and high-performance gamers,โ tells Sofia. When she and the team got to pick the brains of the players and watch them in action, it became clearer where IKEA can make a difference.
โWe saw a need for comfortable and ergonomic chairs and aids for long gaming sessions, stable furniture and accessories that improve the precision, and smart storage for the hardware. But, we also developed solutions that make it easier to eat and drink without spill while playing.โ
Democratic gaming
There are several billion gamers in the world, but itโs not a uniform group of people โ the diversity is big, with different cultures, ages, educational levels and incomes.
โWe want to make it possible to adapt the gaming station to your taste and your needs, no matter where you come from, if you live on your own, or together with someone else,โ explains Sofia.
โThe products should fit with all other things people have in their homes. Itโs our way to democratise the good gaming experience โ for both gamers and the ones that donโt play.โ